Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

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Last time we talked about youth marketing with the review of Meatball Sundae. Today, I want to look at Mobile Youth Culture.
Mobile Youth Culture is often difficult to understand, especially when we spend so much of our time in the office and not the street. So, here’s a new post that may provide some insight [...]

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I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

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Areas of interest:
* What do youth want from and think of their operators?* Youth loyalty & churn (leading to Net Promoter Score)* Trust Measurement as impact on Profitability* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice [...]

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