Mobile Youth Culture

A blog about youth consumer culture, lifestyle and marketing in the mobile space

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Does mobile affect youth learning and other life skills such as writing? (mobileYouth Josh Dhaliwal)

Published in November 30th, 2008
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Josh Dhaliwal from mobileYouth on BBC breakfast

View the video on Blinx/BBC website
Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc

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How does a large brand build relevance with Youth? (Scion)

Published in November 15th, 2008
Posted by admin in mobile youth culture, mobile youth report
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Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question - how does a mass market “everything to [...]

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Mobile Youth Culture - is the medium still the message in youth marketing? by Graham Brown (mobileYouth.org)

Published in November 5th, 2008
Posted by admin in mobile youth culture, mobile youth culture survey
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Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues - in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]

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