Does mobile affect youth learning and other life skills such as writing? (mobileYouth Josh Dhaliwal)
Josh Dhaliwal from mobileYouth on BBC breakfast
View the video on Blinx/BBC website
Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question – how does a mass market “everything to [...]
Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues – in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]
