Understanding youth culture is not easy, so perhaps we can view it through the lens of a more apt analogy than those we have already?
Tribes are core to youth culture, it’s only now that we have Facebook, MySpace and global mobile adoption that they are changing from being based along geographical to changing to lifestyle delineation. Seth Godin was first to market the book and many of his thoughts inspire this presentation by Graham Brown of mobileYouth.org. Scion, who we’ve covered before, gets a mention.
