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Does mobile affect youth learning and other life skills such as writing? (mobileYouth Josh Dhaliwal)
Josh Dhaliwal from mobileYouth on BBC breakfast
View the video on Blinx/BBC website
Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question – how does a mass market “everything to [...]
Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues – in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]
Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]
I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]
Areas of interest:
* What do youth want from and think of their operators?* Youth loyalty & churn (leading to Net Promoter Score)* Trust Measurement as impact on Profitability* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice [...]
Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Mobile Youth Workshop Q3 2008
View SlideShare presentation or Upload your own. (tags: mobile youth)
Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
powerpoint, presentation, [#%0#2]youth[/#%0#2], marketing, download
In their own words
“This is the place to spill the juice about all the crazy stuff going on at your campus. It’s totally anonymous – no registration, login, or email verification required.”
Why it might be a killer
In the Perez Hilton era, this site lets regular folks gossip about their peers. This should catch on quick amongst the university crowd.
Some questions
Is this even legal? Doesn’t this facilitate the bulling that ends up with kids shooting up their peers in school?
What it does
Campus gossip has been around since the first university was established. With Juicycampus.com, the good old campus gossip meets the internet and the results are highly entertaining. On the site, you’ll find gossip from 250 campuses around the United States. All pieces of gossip are completely anonymous. This adds to the fun, but whoever that piece of gossip is about will certainly not like it. There are over 40 thousand posts on the site, and they all have something to reveal about someone in campus. If you’re thinking of dating someone you met in one of your classes, you should search for them on this to find out possible gossip about them. If you overlook the obvious privacy and defamation breaches that this site exploits, you have something that could change the way college gossip is spread. Let’s hope they don’t shut this down before it gets really popular.
Link: http://www.juicycampus.com
Our Review: http://www.killerstartups.com/User-Gen-Content/juicycampus-com-campus-gossip-online
