From Original Post Here
From Original Post Here
T-Mobile announced a new set of services (Family Allowances) today targeted toward parents with children with cell phones. It allows parents to set limits on minutes, messages and downloads. Parents also have the ability to limit use to specific times of the day while still allowing for “necessary” calls (i.e., Mom calling). [...]
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Maybe it’s all the year’s I spent in therapy working through my own childhood/teen issues. Maybe it’s being married to a psychologist. There has always been a strong connection between psychology and marketing/advertising (think: Freud), but I believe that in order to really understand youth, and more importantly to be able to [...]
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Yet another community for teens (Teens In Tech) is launching in alpha mode today. What sets this one apart from the rest is that the founder and CEO is a teen himself, giving him an unbeatable edge because he is part of his own demographic. When Daniel Brusilovsky [...]
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Winners from last night’s Teen Choice Awards (Disney stars Jonas Brothers, Miley Cyrus, and Vanessa Hudgens scored big-time, and “Gossip Girl” took home six “surfboards” including breakout show [just one they're not watching on TV]. Watch the show tonight at 8 p.m on Fox. And last week’s Younger Viewers ratings wrap-up from [...]
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I’ve been pretty impressed with the pace of innovation at Dunkin’ Donuts over the last few years. A few years ago the firm spotted demand for Starbucks’ new Frappuccinos and came out quickly with its own drink, Coolattas. Dunkin’ recently expanded its menu to include smoothies, flat bread sandwiches, and pizzas that draw in [...]
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What it does
Some problems are just too big for anyone to solve alone. Luckily for all of us, there is Innocentive.com. This network of creative thinkers (scientists, inventors, business people, etc.) is here to solve any problem you might have as a company or an individual. The site works in a simple [...]
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Starbucks seem to be taking a very post, post-modern approach to its brand strategy as it tries to emerge from the clouds.
Closing stores- classic cost reduction strategy
Introducing smoothies- classic brand extension, but a little off the core brandGetting rid of food- cost reduction and focus
Buying Clover machines and introducing them in [...]
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People ask us, why do you spend so much time in all this “social stuff”? Our answer is consistently because we love to learn.
Learning is a critical value attribute of being connected with others and reading selected social media sites. Learning produces knowledge and social computing puts the learning [...]
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It’s become rather annoying that for all the fans of the concept of brand utility, Nike Plus has been the only great example of the idea in action.
How about of Oil of Olay?
According to Business Week.
“With her soothing voice, the site’s narrator walks you through a series
of engaging questions about your [...]
