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When we wrote about crowdsourcing product-improvement site RedesignMe late last year, we wondered how ideas generated by users of the site would get translated into real-world products. Well, now we have an answer: last week the Dutch company announced a new program by which users of the site get paid for their [...]
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Business Week reports on how Procter & Gamble is using design thinking to crack difficult business problems. In the words of Cindy Tripp, marketing director at P&G Global Design:
“The analytical process we typically use to do our work—understand the problem and alternatives; develop several ideas; and do a final external check with [...]
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Here’s a customer evangelism case study in the making: Tom’s Shoes.
Tom’s was founded in 2006 by Blake Mycoskie, a former contestant of “The Amazing Race” who was inspired by the low-cost alpargatas (espadrille-type shoes) during a trip to Argentina.
His idea was to bring alpargatas to the U.S. and give them a fashion [...]
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More crowdsourced innovation! A startup based in Portland aims to harness the creativity of the crowds to build a new sneaker brand. Ryz, which is still in beta, lets users submit graphic designs for a high-top sneaker model. Members vote for their favourite designs, and the sneakers that get the most votes [...]
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A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive.
That’s the largest spending jump since the study’s inception, [...]
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What it does
Shoes are today’s jewelry. The person with the most unique shoes usually stands out from the crowd. Over at Customkicksonline.com, you’ll be able to find a wide selection of custom sports shoes for both men and women. Whether you are looking for the latest Jordans or Air Force Ones, you’ll [...]
