Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question - how does a mass market “everything to [...]

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1.1 billion consumers aged under 30 with a combined spend on mobile of a quarter of a trillion dollars ($270 billion)! That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research - the mobile [#%0#2]youth[/#%0#2] report. Here are some sample data sets from the report available for download & sharing.
Mobileyouth Data [...]

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