http://www.mobileyouthculture.com A blog about youth consumer culture, lifestyle and marketing in the mobile space Sun, 30 Nov 2008 11:52:00 +0000 http://backend.userland.com/rss092 en Josh Dhaliwal from mobileYouth on BBC breakfast View the video on Blinx/BBC website Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc http://www.mobileyouthculture.com/2008/11/does-mobile-affect-youth-learning-and-other-life-skills-such-as-writing-mobileyouth-josh-dhaliwal/ Youth Marketing is all about something you do with not to youth." Graham Brown (mobileYouth 2008 Report)Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I'd like to talk about one of my favourites.This is the key question - how does ... http://www.mobileyouthculture.com/2008/11/how-does-a-large-brand-build-relevance-with-youth-scion/ Common sense dictates that if a brand gets it wrong, it's time for damage limitation with the marcomms department leading the charge. That's how ordinary brands deal with extraordinary issues - in average ways producing very average results. However, I'd like to focus on how great youth brands are breaking the ... http://www.mobileyouthculture.com/2008/11/mobile-youth-culture-is-the-medium-still-the-message-in-youth-marketing-by-graham-brown-mobileyouthorg/ Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn't re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, ... http://www.mobileyouthculture.com/2008/10/vodafone-and-youth-marketing-powerpoint-presentation-by-mobileyouthorg/ Last time we talked about youth marketing with the review of Meatball Sundae. Today, I want to look at Mobile Youth Culture. Mobile Youth Culture is often difficult to understand, especially when we spend so much of our time in the office and not the street. So, here's a new post ... http://www.mobileyouthculture.com/2008/10/mobile-youth-culture-how-can-we-understand-it/ I'm a big fan of Seth Godin, you probably know already (I've already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me ... http://www.mobileyouthculture.com/2008/10/graham-brown-on-the-meatball-sundae-and-youth-marketing/ Areas of interest:* What do youth want from and think of their operators?* Youth loyalty & churn (leading to Net Promoter Score)* Trust Measurement as impact on Profitability* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)Here's the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, ... http://www.mobileyouthculture.com/2008/10/youth-marketing-mobileyouth-and-djuice-oct-2008-by-graham-brown-of-mobileyouthorg/ Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague. Mobile Youth Workshop Q3 2008 View SlideShare presentation or Upload your own. (tags: mobile youth) Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full. powerpoint, ... http://www.mobileyouthculture.com/2008/09/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/ In their own words“This is the place to spill the juice about all the crazy stuff going on at your campus. It's totally anonymous - no registration, login, or email verification required.”Why it might be a killerIn the Perez Hilton era, this site lets regular folks gossip about their peers. ... http://www.mobileyouthculture.com/2008/09/juicycampuscom-campus-gossip-online/ More listeners and viewers, more ad spending http://www.mobileyouthculture.com/2008/09/podcast-usage-still-skews-young/