On November 5, 2008,
in mobile youth culture, mobile youth culture survey,
by admin
Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues – in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]
On August 20, 2008,
in mobile youth report,
by admin
1.1 billion consumers aged under 30 with a combined spend on mobile of a quarter of a trillion dollars ($270 billion)! That’s the size of the mobile youth market according to mobileYouth’s latest 2008 research – the mobile [#%0#2]youth[/#%0#2] report. Here are some sample data sets from the report available for download & sharing.
Mobileyouth Data [...]
