On November 15, 2008,
in mobile youth culture, mobile youth report,
by admin
Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question – how does a mass market “everything to [...]
On November 5, 2008,
in mobile youth culture, mobile youth culture survey,
by admin
Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues – in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]
