The Mobile Youth Culture of Tribes

Understanding youth culture is not easy, so perhaps we can view it through the lens of a more apt analogy than those we have already?
Tribes are core to [#%0#2]youth[/#%0#2] culture, it’s only now that we have Facebook, MySpace and global mobile adoption that they are changing from being based along geographical to changing to [...]

Graham Brown on The Meatball Sundae and Youth Marketing

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

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