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	<title>mobileYouth® Culture &#187; tribes</title>
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	<link>http://www.mobileyouthculture.com</link>
	<description>What Youth Think&#039;s insight into youth culture mobile trends</description>
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		<title>The Mobile Youth Culture of Tribes</title>
		<link>http://www.mobileyouthculture.com/2009/01/the-mobile-youth-culture-of-tribes/</link>
		<comments>http://www.mobileyouthculture.com/2009/01/the-mobile-youth-culture-of-tribes/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 01:50:00 +0000</pubDate>
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				<category><![CDATA[mobile youth culture]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[graham brown]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile youth]]></category>
		<category><![CDATA[mobileyouth]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tribes]]></category>
		<category><![CDATA[youth marketing]]></category>

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		<description><![CDATA[Understanding youth culture is not easy, so perhaps we can view it through the lens of a more apt analogy than those we have already? 
Tribes are core to youth culture, it&#8217;s only now that we have Facebook, MySpace and global mobile adoption that they are changing from being based along geographical to changing to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mobileyouthculture.com/2008/10/mobile-youth-culture-how-can-we-understand-it/">Understanding youth culture is not easy</a>, so perhaps we can view it through the lens of a more apt analogy than those we have already? </p>
<p>Tribes are core to <a href="http://www.mobileyouth.org">youth</a> culture, it&#8217;s only now that we have Facebook, MySpace and global mobile adoption that they are changing from being based along geographical to changing to lifestyle delineation. <a target="_blank" href="http://www.sethgodin.com">Seth Godin</a> was first to market the book and many of his thoughts inspire this presentation by <a target="_blank" href="http://www.grahamdbrown.com">Graham Brown</a> of <a target="_blank" href="http://www.mobileyouth.org">mobileYouth.org</a>. <a href="http://www.mobileyouthculture.com/2008/11/how-does-a-large-brand-build-relevance-with-youth-scion/">Scion</a>, who we&#8217;ve covered before, gets a mention.</p>
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